Power of Brand: Brand Discovery

Carrie Irvine Communications

Power of Brand

A brand discovery experience

"Your brand is what other people say about you when you're not in the room."

carrieirvinecommunications.com

Power of Brand

01 / 07

What does your brand feel like?

Circle all that feel right. Go with instinct, not strategy.

Warm & Grounded

Clean & Modern

Soft & Nurturing

Fresh & Approachable

Bold & Energetic

Polished & Refined

Earthy & Authentic

Bright & Optimistic

Power of Brand

02 / 07

When someone encounters your brand, how do you want them to feel?

Choose up to 3. These become the emotional promise your brand makes every time.

Motivated

Respected

Confident

Inspired

Safe

Excited

Understood

Empowered

Trusted

Elevated

Energized

Grounded

Seen

Challenged

Valued

Power of Brand

03 / 07

If your brand were a person in the room, who would it be?

Circle all that feel true.

The Expert

The Connector

The Disruptor

The Visionary

The Nurturer

The Luminary

The Advocate

The Strategist

Power of Brand

04 / 07

Where are you in your brand journey right now?

Be honest. There is no wrong answer here.

Just starting out

Somewhat inconsistent

Clear but needs work

Growing and scaling

Rebranding or evolving

Refining and elevating

Power of Brand

05 / 07

Who do you do your best work with?

Circle all that feel genuinely true.

Entrepreneurs & founders

Nonprofits & mission-driven

Corporate leaders & execs

Small business owners

Women in transition

Healthcare & wellness

Financial & legal

Creatives & consultants

Educators & coaches

Power of Brand

06 / 07

How does your brand sound?

Choose up to 3 that reflect how you actually communicate.

Warm & conversational

Direct & no-nonsense

Inspiring & motivational

Calm & reassuring

Thoughtful & educational

Authoritative & bold

Empathetic & human

Playful & provocative

Storytelling & narrative

Strategic & insightful

Power of Brand

07 / 07

What do you do better than anyone?

Not your job title. Your real edge. Circle everything that rings true.

I simplify the complex

I see what others miss

I build trust fast

I push people further than they thought possible

I make people feel seen

I deliver results others can't

I bring calm to chaos

I connect people to their purpose

I create community and belonging

I lead with empathy

I challenge conventional thinking

I turn vision into action

Building your brand profile

Just a moment

Power of Brand

Your Profile

Your Brand Profile

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